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5 Ways Couples Unconsciously Lose Their Intimacy  

Written by: Ruth Esumeh
Losing intimacy in your marriage

Many couples believe that intimacy fades because of big issues like financial stress, or major disagreements. But the truth is, intimacy is often lost in the small, everyday moments that go unnoticed. Over time, these tiny neglects add up, creating distance between partners who once felt deeply connected.  

Intimacy isn’t just about physical closeness; it’s about emotional connection, warmth, and the little habits that keep love alive. When couples stop paying attention to these small but powerful actions, their bond weakens without them even realizing it.  

Here are 5 ways couples unconsciously lose their intimacy. 

1. When they wake up and go about their day without greeting each other with a boost of love and warmth

How you start your day as a couple sets the tone for their entire relationship. If one or both of you wake up, check their phones, rush through their morning routine, and leave the house without a loving greeting, you miss a crucial opportunity to connect and unconsciously start to lose intimacy in your marriage if this continues. 

A simple “Good morning, love”, a warm hug, or a sweet kiss in the morning lets them know they are still important to you.  When this habit disappears, you begin to feel like roommates rather than lovers.  

This is important because the first interaction of the day influences moods and attitudes for the whole day, and a loving start creates a positive emotional connection that carries through the day.  Ignoring each other in the morning makes it easier to drift apart over time.  

2. When they no longer feel the need to appreciate each other for their contributions and effort in marriage.

At the beginning of the relationship, you often said ”thank you” for the smallest things like a home-cooked meal, a helping hand, or even just listening after a long day. But over time, many couples stop appreciating each other because they start to see these actions as expected rather than precious gifts.

When one partner cooks every day, cleans, works hard, or takes care of the kids, and the other doesn’t acknowledge it, resentment builds. The unspoken thought becomes: “Why should I thank them? It’s their job.” This is another way you start losing intimacy in your marriage. 

Appreciation is very important in marriages because everyone thrives when they feel seen and valued. Lack of appreciation makes people feel taken for granted, and you don’t want your spouse to feel that way. Plus small daily acknowledgments keep love and respect alive.  

3. When they no longer smile at each other, instead when their eyes cross paths and they keep a frown or just ignore each other’s faces

A smile is one of the simplest yet most powerful ways to stay connected. When couples are deeply in love, they smile when they see each other, their eyes light up, their faces soften, and they feel happy just being in the same room.  

But when you start losing intimacy in your marriage, you stop smiling. You might cross paths with your spouse without a glance, keep a neutral (or even grumpy) expression, or simply ignore each other’s presence.  

Smiling is very important in marriages, as a smile aimed at your partner says, “I see you, and I’m happy you are here.” Lack of smiling can create an emotional distance, and when paired with negative facial expressions like a frown builds walls between couples. 

4. When they no longer touch each other for no reason. They walk past each other and don’t care to give a touch

Touch is a fundamental human need, especially in romantic relationships. Couples who are deeply intimate touch often—holding hands, hugging, a gentle pat on the back, or a playful squeeze.  

But when you start losing intimacy in your marriage, touch becomes rare and limited to just sex or necessary moments (like passing something). You now walk past each other without a brush of the hand, sit on opposite sides of the couch, and sleep without cuddling.  

You might be thinking touching in marriage should be mainly for sex, but that’s wrong. Non-sexual touch releases oxytocin (the love hormone), which strengthens the bond between you and your spouse.  Lack of touch makes partners feel emotionally disconnected from you, and this eventually leads to physical distance which creates an emotional distance.

5. When they no longer do things together. They become more task-driven individually than team-driven.

In the early stages of love, you do everything together, including cooking, errands, and watching movies; even mundane tasks that feel fun because they’re done as a team. But over time, many couples become more task-driven than relationship-driven. 

You now divide chores, spend your free time separately, and stop sharing experiences. One might watch TV while the other scrolls on their phone. You also stop laughing together, exploring together, or simply enjoying each other’s company. Unconsciously, you have started losing intimacy in your marriage. 

Doing things together is an important part of being a couple because shared experiences create memories and strengthen your bond. Doing things alone often makes couples feel like strangers. Also, lack of quality time kills emotional and physical intimacy in marriage.

Wrapping Up 

Intimacy doesn’t disappear overnight, it fades in small, unnoticed moments. The good news? You can rebuild it just as easily. By bringing back warm greetings, appreciation, smiles, touch, and shared moments, you rekindle the spark that made you fall in love.  

If you’re ready to take the next step in rekindling intimacy in your marriage, join the 28 DAYS LOVERS AGAIN CHALLENGE, a guided program where I help you and your partner restore intimacy, communication, and passion in your marriage.

Picture of Ruth Esumeh

Ruth Esumeh

Ruth Esumeh is the founder of Ruth’s Marriage, a marriage counseling and relationship coaching company. She is a Certified Marriage Counselor and Therapist helping couples enjoy marriage, God’s way! Follow Ruth on all social media platforms.

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Confidentiality Policy

1. INTRODUCTION

At Ruth’s Marriage, we are committed to providing a safe and confidential environment for our clients. This confidentiality policy outlines how we handle your personal information and the limits to confidentiality that may apply during the course of marriage counseling sessions. 

2. Confidentiality Assurance 

2.1 Client-Counselor Privilege: All information shared during marriage counseling sessions is confidential. This means that your counselor will not disclose any information without your explicit written consent, except as required by law or ethical standards (see section 3). 

2.3 Protection of Records: Client records, including session notes, assessments, and any other documentation, will be securely stored and only accessible to authorized personnel as outlined in section 4. 

3. Limits to Confidentiality 

3.1 Domestic Abuse or Physical Abuse: If there is a reasonable report of physical abuse, we are legally obligated to inform the victim to report this to the appropriate authorities. 

3.2 Threats of Harm: If you pose a serious threat of harm to yourself or others, we may need to take steps to ensure safety, which may include disclosing relevant information to appropriate parties, such as law enforcement or medical professionals. 

3.3 Court Orders: If a court orders the release of your counseling records, we may be required to comply with such an order. 

3.4 Supervision and Consultation: Your counselor may consult with other mental health professionals for supervision and training purposes. In such cases, your identity will be kept confidential. 

4. Access to Client Information

4.1 Authorized Personnel: Only authorized personnel, including your counselor, and administrative staff, of Ruth’s Marriage will have access to your information. 

4.2 Security Measures: We take all reasonable measures to protect your personal information, both in paper and electronic formats, from unauthorized access, disclosure, or alteration. 

5. Client Consent 

Before any disclosure beyond the limits outlined in this policy is made, we will seek your explicit written consent, explaining the purpose and recipients of the information to be disclosed. 

6. Record Retention 

Client records will be retained for a period determined by applicable laws and ethical standards. After the retention period expires, records will be securely destroyed. 

7. Questions and Concerns 

If you have any questions or concerns about our confidentiality policy, please feel free to discuss them with your counselor or write us at ruthsmarriage@gmail.com 

8. Policy Updates 

We may update this confidentiality policy from time to time to reflect changes in laws, regulations, or our counseling practices. You will be notified of any significant changes.

Cancellation Policy

A $50 fee (converted to your currency rate at the point of payment).

CANCELLATIONS AND MISSED APPOINTMENTS 

The client is expected to arrive on time for each booked session. A cancelled or postponed appointment slows down our work and might have a negative influence on other clients. Because your appointments include the reserve of time expressly for you, and out of mutual respect for each other and our other clients, postponing or cancelling an appointment requires a minimum of 24 hours’ notice in advance. 

Please note, that if you abruptly decide to discontinue your session(s) mid-way or you do not show up after payment has been made, there will be no refund.

You can always reschedule your dates provided you have given at least 24hours notice according to the cancellation policy as stated above 

WHEN THE NO-SHOW/LATE CANCEL FEE IS WAIVED 

This means if your appointment is supposed to be 9am on Wednesday and you wish to cancel, we expect to have received your email by 9am on Tuesday, then we can waive the cancellation fee. If we receive your cancellation later than that, then you will be charged the cancellation fee to have another appointment. Note that if your appointment is on a Monday, the cancellation needs to be provided no later than the prior Friday, by your appointment time, to be considered proper 24-hour notice. 

If you can, we would appreciate more than 24-hour notice so that we can make that time available to other clients. 

As a result, if you find out before the mandatory 24-hour notice that you will be unable to attend our session, please send an email so that we can fill your slot and place another client in your space who may require it. Counseling appointments are designated exclusively for our customers and are booked in advance. We are unable to cover this time slot by providing it to another client when a session is canceled without adequate notice. The email to send a cancellation notification to is ruthsmarriage@gmail.com 

WHEN THE NO-SHOW/LATE CANCEL FEE IS WAIVED 

This cancellation policy is only waived in the event of a serious sickness or emergency. Car accidents, family deaths, and severe illness are all examples of emergencies. In this case, if you are not physically able to cancel your appointment, you can get someone to write us an email on your behalf. Our cancellation policy applies even if the missed appointment was unintended. 

Work-related issues are not emergencies. 

Late Cancellation Fees Process: Any session missed due to a cancellation less than 24 hours in advance will be assessed at $50/standard fee. You will be charged even if the cancellation was due to work or if you rescheduled the appointment without adequate notice. We will send you a payment link immediately to pay the cancellation fee before you can have another appointment or continue your sessions. 

WAIT TIME GRACE PERIOD 

Your wait time is kept to a minimum. Due to the length of time provided for each appointment, it is critical that you arrive on time for your appointments. If you are more than 10 minutes late to your appointment, we will have no choice but to reschedule your appointment and you will be responsible for the $50 fee of a no show. To avoid paying no show fees, we require at least twenty-four (24) hours’ notice for all cancellations (as described above). Both counselor and client have a grace period of 10 minutes. 

RECURRING SESSIONS: CANCELLATION FEE PAYMENT ENFORCEMENT 

For recurring therapy/counselling sessions, when you miss a session without adequate notice, you will pay the cancellation fee of $50 for that session, before another session. The same standard above applies for each session. 

Ruth’s Marriage Counselling Services sends automated email reminders of forthcoming appointments as a courtesy. Whether or not you receive the text or email reminder, it is your sole duty to keep track of and attend any planned appointments/sessions on time. If your phone number or email address changes, please notify us via email. 

We appreciate your understanding and our policy is hinged on the fact that a late cancel or no-show hurts at least three people: you, the counsellor, and another client who could have potentially utilized your time slot 

TERMINATION OF APPOINTMENT (SIX WEEKS THERAPY) 

Your therapy sessions have a time limit of 4months before it’s terminated. This means that if you do not show up to complete your six weeks session within 4 months from your start date, the therapy sessions will be automatically terminated and you will have to make additional payment based on the amount of the sessions at the time you come back 

In the event that you don’t want to make the payment, we will deduct the equivalency fee from the sessions you have taken and refund you the differential. 

This is because therapy sessions need consistency and continuity for it to be effective, and also our practice is only profitable with good use of time. So we encourage that once you start, please be consistent and committed to it. 

THANK YOU 

We value you and are committed to your journey, however, we can only accomplish this with your understanding of the obligations set forth in this policy. Time is of the essence in our practice and we encourage good use of time to accommodeate more clients who need help. Thank you!

I agree to the Confidentiality Policy and Cancellation Policy.